Services · Shopify SEO agency
Shopify SEO that ranks and sells.
Technical fixes, collection architecture, schema and content, done by someone who has run Shopify stores, not just audited them.
What it is
Shopify SEO is the work of making a Shopify store easy for Google to crawl, understand and rank, and then giving it pages worth ranking. Shopify handles some basics for you: it generates a sitemap, adds canonical tags and gives you editable titles and meta descriptions. It also creates problems most stores never fix, such as duplicate product URLs inside collections, thin collection pages, filtered URLs that waste crawl budget, app code that slows pages down, and themes that bury the copy Google needs to see.
Our Shopify SEO service fixes the technical layer first, then builds the pages that bring in buyers: collection pages that answer what shoppers search for, product pages written to rank and convert, and supporting content that links back to the pages that make you money.
How it works
1. Technical audit
We crawl the store, read Search Console, and check indexing, canonicals, redirects, sitemaps, Core Web Vitals, structured data and internal links. You get a prioritised list ranked by likely revenue impact, not a 200-row spreadsheet.
2. Keyword and page map
We research what your customers actually search, then map each keyword group to one page so pages don't compete with each other. New pages are only proposed where the search demand is real.
3. On-page optimisation
Titles, meta descriptions, headings, collection copy, product copy, image alt text and internal links are rewritten page by page, in your brand voice.
4. Schema
Product, Offer, Review, Breadcrumb, Organization and FAQ markup, checked so Google and AI answer engines can read your prices, stock and reviews correctly.
5. Content and internal linking
Collection guides and articles that target questions buyers ask before they purchase, each linking to the right collection or product.
6. Report and refresh
Monthly: what moved in Search Console, which pages sit just off page one, and what we're refreshing next.
Why it works
Organic search compounds. A collection page that ranks keeps selling every month without a media budget behind it, and every improvement to the site makes the next page easier to rank. Paid ads stop the day the spend stops.
It also works because the fixes are specific to Shopify. Most generic SEO advice ignores how Shopify themes, apps and URL structures behave. We've built and run Shopify stores ourselves, so we know which fixes move revenue and which are busywork.
We test every method on LUSTRE Mag, our own publication, before we use it on clients. LUSTRE earned 3,033 Google impressions within three weeks of launch, and its average position improved from 31.8 to 23.9 week on week. See the LUSTRE case study.
What's included, by plan
Polish
Technical SEO plus 10 pages optimised a month
Grow
25 pages a month, 1 collection-content piece and schema
Scale
40 pages a month, 2 content pieces and internal linking
Single service
Just need this one?
Setup
$1,500 one-off setup
Technical audit and fixes (speed, indexing, redirects, duplicate collections), keyword map, 10 key pages optimised, GSC/GA4 checked, AEO basics
Monthly
$1,200/month
15 pages optimised, 1 collection or blog content piece, internal linking, schema upkeep, monthly written report
Or bundle
Bundles (Polish, Grow, Scale) have no setup fee and cost less per deliverable. Upgrade within 90 days and one month of your single-service retainer is credited to your first bundle month. Compare →
AUD. Month to month, no minimum term: cancel any time with 30 days' written notice. AEO basics are included in every single service.
Keep reading
FAQ
Common questions
Is Shopify good for SEO?
Yes, with work. Shopify gives you a clean sitemap, canonical tags and editable meta out of the box, but themes, apps, duplicate collection URLs and thin collection pages hold many stores back. Fixing those is most of the early gains.
How long does Shopify SEO take to work?
Technical fixes can show in Search Console within weeks. Rankings for competitive terms usually take three to six months, which is why our retainers start with a 3-month term.
What does a Shopify SEO agency actually do each month?
Fixes technical issues, rewrites and optimises a set number of pages, adds schema, publishes content and reports on what moved. Our tiers set out exactly how many pages and pieces you get.
Do you guarantee rankings?
No. No one honest can. We report revenue, organic sessions, impressions and positions, and we promise to deliver the work in your plan on time.
Do you work with stores outside Australia?
Yes. We're based in Newcastle, NSW and work with Shopify brands in Australia and overseas, all async.
See what your store is leaving on the table.
A written one-page summary of your top fixes, with an optional video walkthrough, delivered within 5 business days. No calls.
Get your free audit