Services · Link building for ecommerce
Backlinks & digital PR, the white-hat way.
A planned, approved programme of links and mentions from real publications, directories and partners. We never buy links. Included in the Scale plan.
What it is
Backlinks are links to your site from other sites. They're still one of the strongest signals search engines use to judge authority, and mentions on trusted sites also shape what AI answers say about your brand. Digital PR earns those links and mentions by giving journalists, editors and partners a genuine reason to reference you.
How it works
1. Baseline
A backlink audit of your store and your top competitors, so we know where the gaps are.
2. Directories and citations
Consistent listings on the Australian directories and industry registers that matter for your category.
3. Journalist requests
We monitor requests for expert comment daily and draft answers in your voice for your approval.
4. Mentions and partners
We find unlinked brand mentions and stockist or supplier pages, and ask for the link.
5. Guest articles and podcasts
Pitches to relevant Australian publications and shows, with drafts for you to approve.
6. Data-led PR
One newsworthy asset a quarter, built from public data or your own, with a release and media list.
7. Reporting
New links and mentions, their quality, and outreach in progress, in your weekly update.
Why it works
Links from relevant, trusted sites tell search engines and AI models that other people vouch for you. Earned links last, and they keep working long after the outreach is done.
Research, drafting and tracking are automated, so the programme is consistent. Every outreach message is approved before it goes out, and you approve anything published in your name. Nothing auto-sends.
What's included, by plan
Polish
Not included
Grow
Not included
Scale
Full white-hat link and mention plan, with all outreach approved by you
Single service
Just need this one?
Setup
Not sold on its own
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Monthly
Add-on: $900/month on top of an SEO retainer or Grow (included in Scale)
White-hat link and mention plan, every outreach message approved before it's sent, monthly link report
Or bundle
Bundles (Polish, Grow, Scale) have no setup fee and cost less per deliverable. Upgrade within 90 days and one month of your single-service retainer is credited to your first bundle month. Compare →
AUD. Month to month, no minimum term: cancel any time with 30 days' written notice. AEO basics are included in every single service.
Keep reading
FAQ
Common questions
Do you buy links?
No. We never buy links or use private blog networks, link farms, large-scale link swaps or spun guest posts. They put your store at risk.
How many links will we get?
It depends on your niche, assets and how quickly you can approve outreach. We set realistic estimates in your proposal and report every link earned. Targets are estimates, not guarantees.
Why is this only in Scale?
Link building takes consistent monthly effort across many workstreams. It sits in Scale alongside GEO, because mentions on trusted sites feed both.
Will anything be sent in our name without approval?
No. You approve anything published in your name.
See what your store is leaving on the table.
A written one-page summary of your top fixes, with an optional video walkthrough, delivered within 5 business days. No calls.
Get your free audit