Async by design. No calls, ever.

Onboarding in a week, without a meeting

1. Free audit. A written one-page summary, with an optional video walkthrough, delivered within 5 business days. We reply to your request within 1 business day.
2. Written proposal. Scope, priorities and your plan, by email. Accept it in writing and we start.
3. Access checklist. A short written form plus collaborator access. We'll ask for:
   • Shopify collaborator access (no need to share a password)
   • Google Search Console and GA4 (read or editor access)
   • Your email platform: Klaviyo, Omnisend, Shopify Email or Mailchimp
   • Google Merchant Center, if you use it
   • Brand guidelines, tone of voice and any no-go topics
   • Your top products, margins to protect, and upcoming launches or sales
4. Written kickoff plan. Instead of a kickoff call, you get the first month's plan in writing, with an optional video walkthrough. Reply with questions in writing, whenever suits you.

Your first 90 days

Days 1–30: fix the foundations

Technical SEO fixes, AI-crawler access, Organization schema and llms.txt, a baseline of your Search Console, conversion and email numbers, and the first page-level CRO fixes and product descriptions in your plan. If you're on Scale, we also run the AI citation baseline and backlink audit.

Days 31–60: revenue pages

Collection and product pages rewritten answer-first, FAQ and product schema, email flows built or optimised, and (on Grow and Scale) your first A/B test.

Days 61–90: compound

Content and internal linking, campaigns, refreshes for pages sitting just off page one, and (on Scale) outreach for links and mentions. At day 90 you get a written review of what moved and the plan for the next quarter.

Reporting you can read in five minutes

Plan	Cadence	Format
Polish	Monthly	Written report, with an optional video walkthrough
Grow	Fortnightly	Written report, with an optional video walkthrough and email updates in between
Scale	Weekly + monthly	Weekly written update + monthly written report, with an optional video walkthrough

Every report covers what we shipped, what moved (revenue, conversion, organic sessions, rankings, and AI citations on Scale), and what's next. See a sample report. You also get a shared board showing what's in progress.

How approvals work

• Content and copy: we share drafts in a shared doc or board. You approve or comment in writing. We approve the first batch together, then work to your agreed voice.
• Store changes: theme and layout changes are made in a duplicate theme or tested first, and go live after your OK.
• Emails and campaigns: nothing is sent to your list without your approval.
• Outreach (Scale): every outreach message is approved before it goes out, and you approve anything published in your name. Nothing auto-sends.

Response times

• Emails and board comments: within 1 business day (Monday to Friday, Sydney time).
• Audits: within 5 business days.
• Urgent store issues we caused: same business day.

What we need from you

• Access in week one, so the delivery clock can start.
• Approvals within about 3 business days, so work keeps moving.
• A heads-up on launches, sales and stock changes.
• One decision-maker for sign-off.

Our delivery promise pauses while we're waiting on access or approvals. See plans and pricing or request a free audit.