Services · Shopify conversion rate optimisation
Shopify CRO and store optimisation.
More revenue from the traffic you already have: product pages, collections, cart and checkout friction, speed and merchandising, tested and not guessed.
What it is
Conversion rate optimisation (CRO) finds the points where shoppers hesitate or leave, then fixes them. On Shopify that usually means product pages that don't answer the buyer's questions, collection pages that are hard to filter, surprise costs at checkout, slow pages weighed down by apps, and mobile layouts that hide the add-to-cart button.
Store optimisation is the housekeeping that sits underneath: speed, app clean-up, navigation and merchandising. We treat them as one service, because a faster, clearer store converts better and ranks better.
How it works
1. Funnel review
We read your analytics and Shopify reports to see where sessions drop out between landing, product view, add to cart, checkout and purchase.
2. Page-level audit
We review your key templates on mobile and desktop: product, collection, cart, home and search, plus shipping, returns and trust signals.
3. Prioritised fixes
Each month we ship a set number of page-level fixes, starting with the ones closest to revenue.
4. A/B tests
On Grow and Scale we run controlled tests on the changes where the outcome is genuinely uncertain.
5. Speed and app clean-up
We remove unused app code, compress media and reduce render-blocking scripts.
6. Report
Written reports, with an optional video walkthrough, showing what changed, what the data says and what's next.
Why it works
CRO multiplies every other channel. Lift conversion and every organic visit, email click and returning customer is worth more, without buying a single extra visitor.
It works when it's grounded in how shoppers actually buy. Gemma has run her own stores and managed Shopify stores end to end. For an Australian beauty and haircare retailer, the store converted at 4.56% across 2024 year to date, 6.91% in November 2024 and 13.01% over Black Friday and Cyber Monday (client's Shopify data; results include paid ads run by an outside agency Gemma managed). See the full case study.
What's included, by plan
Polish
2 CRO page-level fixes a month
Grow
4 CRO fixes plus 1 A/B test a month
Scale
6 CRO fixes, 2 tests and a full funnel review
Single service
Just need this one?
Setup
$1,000 one-off setup
Conversion audit (product pages, cart, checkout, mobile, speed), prioritised roadmap, top 3 fixes shipped
Monthly
$1,100/month
4 page-level fixes plus 1 A/B test, monthly report
Or bundle
Bundles (Polish, Grow, Scale) have no setup fee and cost less per deliverable. Upgrade within 90 days and one month of your single-service retainer is credited to your first bundle month. Compare →
AUD. Month to month, no minimum term: cancel any time with 30 days' written notice. AEO basics are included in every single service.
Keep reading
FAQ
Common questions
What's a good Shopify conversion rate?
It depends heavily on your category, price point, traffic mix and device split, so compare yourself against your own history first. Read our guide to Shopify conversion rates.
Do I need A/B testing software?
Not always. Many fixes are clear-cut and simply get shipped. Where the outcome is uncertain and traffic allows, we run controlled tests.
Will you change my theme?
We work within your theme and make targeted changes. We only recommend a rebuild when the theme itself is the bottleneck.
What's in the free audit?
A written one-page summary, with an optional video walkthrough, covering your top CRO fixes, SEO health, an email flow gap check and three quick wins. Request yours.
See what your store is leaving on the table.
A written one-page summary of your top fixes, with an optional video walkthrough, delivered within 5 business days. No calls.
Get your free audit