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Guides for Shopify brands that want to rank.
SEO, AI search, conversion and email, written from running real stores. No fluff, no invented stats.
What is AEO? Answer engine optimisation for Shopify stores
AEO (answer engine optimisation) explained for Shopify brands: what it is, how it differs from SEO, and the practical steps to get your store cited in AI answers.
Read →Guide · 6 min readHow to get ChatGPT to recommend your Shopify store
A practical, honest guide to getting ChatGPT, Gemini and Perplexity to mention and recommend your Shopify store, from crawler access to earned mentions and tracking.
Read →Guide · 7 min readGEO vs SEO vs AEO: what ecommerce brands need to know
Generative engine optimisation (GEO), answer engine optimisation (AEO) and SEO compared for Shopify and ecommerce brands, with what to prioritise and how to measure each.
Read →Guide · 6 min readllms.txt for Shopify: what it is and how to add one
What llms.txt is, whether it helps your Shopify store show up in AI answers, what to put in it, and practical ways to publish one on Shopify.
Read →Guide · 6 min readThe Shopify SEO checklist for established stores
A practical Shopify SEO checklist for established stores: indexing, duplicate URLs, collection pages, product copy, schema, speed, internal links and AI search readiness.
Read →Guide · 6 min readWhat's a good Shopify conversion rate, and how to lift yours
What counts as a good Shopify conversion rate, why benchmarks mislead, how to measure yours properly and the practical fixes that lift conversion on established stores.
Read →Guide · 6 min readThe Klaviyo flows every Shopify store needs
The essential Klaviyo flows for Shopify stores: welcome series, abandoned checkout, browse abandonment, post-purchase, replenishment and win-back, with timing and what to include.
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