Industries · Wellness
Wellness and supplement brands.
Health questions are exactly what people ask AI tools. Clear, careful, well-structured content is how wellness brands earn trust and citations.
The problems we see most
Claims and compliance
Wellness copy has to stay within advertising rules (in Australia, including TGA requirements for therapeutic goods), which makes generic marketing copy risky.
Trust-heavy searches
Health and wellness queries get extra scrutiny from search engines, so expertise, sources and accurate facts matter more.
AI answers first
Shoppers ask ChatGPT and Google AI what to take and why. Brands that aren't clearly described get left out.
Subscriptions and replenishment
Repeat purchase is the business model, but flows and subscription prompts are often underbuilt.
Services that help
Proof
We don't have a wellness client case study yet, and we won't pretend otherwise. The closest proof is LUSTRE Mag, our own publication, which covers health and wellness topics and earned 3,033 Google impressions within three weeks of launch, and our beauty and haircare retailer work on a consumable, repeat-purchase category.
See what your store is leaving on the table.
A written one-page summary of your top fixes, with an optional video walkthrough, delivered within 5 business days. No calls.
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