Services · Answer engine optimisation (AEO) and generative engine optimisation (GEO)
AEO & GEO: get your store into AI answers.
Shoppers now ask ChatGPT, Google's AI Overviews and Perplexity what to buy. We make sure those answers can find, understand and cite your store.
What it is
Answer engine optimisation (AEO) structures your content so answer engines can lift a clear, correct answer from it: direct answers near the top of the page, question-led headings, FAQ blocks and schema. Generative engine optimisation (GEO) goes further. It works on whether large language models mention and recommend your brand at all, which depends on how consistently your brand, products and claims appear across your site and the wider web.
AEO is included in every Elodae plan, because it's now part of doing SEO properly. GEO, including AI citation tracking, is part of Scale.
How it works
1. AI crawler access
We check robots.txt, your CDN and any bot-blocking apps so crawlers used by OpenAI, Google, Anthropic and Perplexity can actually read your store.
2. llms.txt and entity basics
We add an llms.txt file that points AI tools to your key pages, plus Organization schema that ties your brand name, logo, socials and contact details together.
3. Answer-first content
Key collection, product and guide pages open with a direct answer, then the detail. Headings mirror the questions shoppers actually ask.
4. FAQ and product schema
FAQPage, Product and Review markup so prices, availability and answers are machine-readable.
5. GEO: brand consistency and mentions (Scale)
We align how your brand is described across your site, marketplaces, directories and press, and target the sources AI answers tend to cite.
6. AI citation tracking (Scale)
We run a fixed set of buyer questions through ChatGPT, Google AI and Perplexity each month and record whether you're cited, so progress is measured, not guessed.
Why it works
AI answers are built from pages the models can read and trust. Clear structure, consistent facts and a direct answer make your page the easy one to quote. Schema removes ambiguity about prices and stock. Mentions on trusted sites make the model more confident about recommending you.
We've measured it on our own site. On LUSTRE Mag, ChatGPT cited the site in 4 of 20 test questions on 2 Nov 2026, up from 2 of 20 on 24 Oct, in its first weeks live. AI answers change from run to run, so every check we report is dated. Read the LUSTRE case study.
Try it on your store: run our free AI visibility check for a quick snapshot.
What's included, by plan
Polish
AEO basics: AI-crawler access, Organization schema and llms.txt
Grow
AEO basics plus FAQ schema and answer-first content
Scale
AEO + GEO: everything in Grow plus AI citation tracking across ChatGPT, Google AI and Perplexity
Single service
Just need this one?
Setup
$900 one-off setup
AI-visibility audit (20-prompt citation baseline across ChatGPT, Google AI and Perplexity), llms.txt, Organization/FAQ/Product schema, crawler access, 5 answer-first FAQ blocks
Monthly
$900/month
AI citation tracking, 2 answer-first pages or FAQ refreshes, entity and brand-mention fixes, monthly report
Or bundle
Bundles (Polish, Grow, Scale) have no setup fee and cost less per deliverable. Upgrade within 90 days and one month of your single-service retainer is credited to your first bundle month. Compare →
AUD. Month to month, no minimum term: cancel any time with 30 days' written notice. AEO basics are included in every single service.
Keep reading
FAQ
Common questions
What is AEO?
Answer engine optimisation: structuring content so AI tools and search features can pull a direct, accurate answer from your pages and cite you as the source.
What's the difference between AEO, GEO and SEO?
SEO earns rankings in search results. AEO makes your pages the easy source for a direct answer. GEO works on whether AI models mention and recommend your brand at all. They overlap, and good SEO is the foundation for both.
Can you guarantee ChatGPT will recommend my store?
No. AI answers vary between runs and users. We improve the signals models rely on and track citations against a fixed set of questions every month, with dates.
Does llms.txt help?
It's a lightweight, low-risk way to point AI tools at your best pages. It's not a ranking switch on its own, so we pair it with crawler access, schema and answer-first content.
Is AEO included in every plan?
Yes. AEO basics are in Polish, FAQ schema and answer-first content are added in Grow, and GEO plus citation tracking are in Scale.
See what your store is leaving on the table.
A written one-page summary of your top fixes, with an optional video walkthrough, delivered within 5 business days. No calls.
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