Industries · Beauty & skincare
Beauty & skincare brands on Shopify.
Ingredient questions, crowded categories and repeat purchase: we've run a beauty and haircare store end to end, so we know where the revenue hides.
The problems we see most
Crowded, ad-heavy categories
Big retailers and marketplaces dominate generic terms like "vitamin C serum", so paid ads get expensive fast.
Ingredient and skin-type questions
Shoppers ask detailed questions ("is niacinamide safe with retinol?") and increasingly ask AI tools. Thin product pages lose them.
Stock and range duplication
The same product sold by many stockists means identical manufacturer copy everywhere.
Repeat purchase left to chance
Consumables should reorder, but replenishment and post-purchase flows are often missing.
Services that help
Proof
We ran an Australian beauty and haircare retailer end to end in 2024, from about $100 a week to about $45k a month in sales, with a 13.01% conversion rate over Black Friday and Cyber Monday (client's Shopify data; includes paid ads run by an outside agency Gemma managed).
See what your store is leaving on the table.
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