Services · Shopify product descriptions
Product copy written by someone who has sold it.
On-brand product descriptions that answer buyers' questions, rank for what they search and make the add-to-cart decision easy.
What it is
Your product page is where the sale is won or lost, and it's also one of the pages Google and AI tools read most closely. Manufacturer descriptions copied across dozens of sites give search engines no reason to rank you, and give shoppers no reason to buy from you rather than a competitor.
We write original product descriptions that lead with the benefit, answer the questions buyers ask (size, fit, ingredients, use, care, shipping), and use the words customers actually search for.
How it works
1. Voice and category brief
We learn your brand voice, customers and category from a short written questionnaire and your best-selling pages.
2. Keyword and question research
We find what shoppers search for each product type and the questions they ask before buying.
3. Structure
A short benefit-led opening, scannable details, an answer-first FAQ where it helps, and clear specs.
4. Write and optimise
Copy, title tag, meta description and image alt text, written together.
5. Publish or hand over
We can load it into Shopify for you or hand it over for review first.
Why it works
Original, specific copy gives search engines something unique to rank, gives AI answers a clear fact to quote, and answers the objections that stop people buying. Gemma has written product copy for her own boutique and online Christmas store, and rewrote every product and collection page for the clients in our case studies.
What's included, by plan
Polish
10 product descriptions a month
Grow
20 product descriptions a month
Scale
35 product descriptions a month
Single service
Just need this one?
Setup
Packs: 10 for $450 · 25 for $1,000 · 50 for $1,800
SEO and AEO-ready descriptions: answer-first, FAQ bullets, meta titles and descriptions
Monthly
$450/month (10 descriptions)
10 descriptions a month
Or bundle
Bundles (Polish, Grow, Scale) have no setup fee and cost less per deliverable. Upgrade within 90 days and one month of your single-service retainer is credited to your first bundle month. Compare →
AUD. Month to month, no minimum term: cancel any time with 30 days' written notice. AEO basics are included in every single service.
Keep reading
FAQ
Common questions
Do you use AI to write product descriptions?
We use tools for research and drafting, but every description is edited and checked by a person who knows the category. Generic AI copy doesn't rank or sell.
Can you match our brand voice?
Yes. We start from your best pages and a short voice brief, and you approve the first batch before we scale up.
Do you write collection pages too?
Yes, collection copy is part of our Shopify SEO service.
See what your store is leaving on the table.
A written one-page summary of your top fixes, with an optional video walkthrough, delivered within 5 business days. No calls.
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