Case studies
Real numbers, clearly sourced.
Client names stay confidential. Every figure comes from the client's own reports, Search Console or a named third-party tool.
Client · Shopify end to end
Australian beauty & haircare retailer
- From about $100 a week to about $45k a month in sales
- $149.9k in sales, 2024 YTD
- 13% conversion rate over BFCM
Sales, not profit, from the client's Shopify reports. Includes paid ads run by an outside agency Gemma managed.
Read the case study → Client · Rebuild & SEO contentAustralian fashion boutique
- Estimated organic traffic up 97% (about 5,300 to 10,400 visits)
- Ranking keywords up 45%
- Top-10 keywords up 18%
Third-party estimates (DataForSEO, Google Australia), Sep 2023 vs Apr 2024.
Read the case study → In-house · Our own publicationLUSTRE Mag
- 3,033 Google impressions within three weeks of launch
- Average position 31.8 → 23.9 week on week
- ChatGPT citations 2 → 4 of 20 test questions
Google Search Console, 7 Oct–3 Nov 2026; ChatGPT check 2 Nov 2026.
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