Beauty & haircare retailer: to about $45k a month.

Engagement: May 2024 to December 2024 (fixed-length contract to run the store end to end)

An Australian beauty and haircare retailer stocking premium haircare had flat online sales (about $100 a week) through the first part of 2024. The owner hired Gemma to run the store end to end on a fixed-length contract from May to December 2024, setting the store up and growing it.

What Gemma did The owner was completely hands-off and left the store's growth to Gemma. She handled it end to end, from the redesign to marketing and measurement: - Redesigned the Shopify store. - Rewrote all site copy, including product and collection pages. - On-page and technical SEO. - Conversion improvements across the store. - Set up and ran email marketing. - Added pop-ups to capture email sign-ups. - Set up and ran the brand's social media accounts. - Set up product reviews. - Set up Google Search Console and Google Analytics. - Found and managed UGC creators. - Found an outside paid ads agency and directed its work.

The results - Monthly sales were almost flat from January to May 2024, then climbed steadily to about $45k a month by October 2024. Year to date, the store made $149,884.80 in sales from 2,150 orders at a 4.56% conversion rate. (Client's Shopify data, 1 Jan to early Dec 2024.) - November 2024 alone brought $45,039.37 in sales from 574 orders at a 6.91% conversion rate, up 14% on the previous period. (Client's Shopify data, November 2024.) - Over Black Friday and Cyber Monday (29–30 November 2024), the store made $7,034.81 from 96 orders at a 13.01% conversion rate. (Client's Shopify data, BFCM 2024.)

The results reflect paid ads, run by an outside agency Gemma found and managed, alongside her organic, conversion and email work, so they don't come from organic search alone. Figures are sales (revenue), not profit, taken from the client's own Shopify reports. Gemma did all of this herself apart from running the ads. Sales can also be affected by seasonality, promotions and stock, and results depend on each business. We don't guarantee sales or rankings.