Meet the team
Founder & Growth Strategist
I'm Gemma Campbell, Founder & Growth Strategist of , ecommerce operator and author, based in Newcastle, NSW. I've run my own stores (a formal and cocktail dress boutique and an online Christmas store), delivered Shopify work for other agencies as a freelancer, and previously ran an agency that built Shopify stores, launched them for customers and ran them end to end. is my second agency and the focused next step: organic growth for Shopify brands through SEO and AI search visibility, along with conversion and email.
You work directly with me, end to end, across SEO, AEO and GEO, conversion and email. Delivery is async and by email, with no reliance on paid ads.
We've taken a Shopify store to a 13% conversion rate over Black Friday weekend, handling the SEO, CRO and email.
Chief of Staff
Keeps your project on track from audit to monthly plan, so deadlines, updates and approvals never slip.
“I like working here because Gemma moves fast, and my job is making sure nothing slips while she does.”
Site & Delivery
Carries out the work on your store, from SEO fixes and page speed to conversion tests and email flows, so the plan actually gets built.
“I like the clear rules here: real results only, no hype, and everything in writing.”
Growth & Outreach
Finds where your store is losing visibility and sales, then turns it into a clear audit and a monthly plan you can act on.
“I like the quiet clarity of it: spot a real gap on a store, write it plainly, and leave the send to Gem.”